Creating measurable success: Whether website performance or continuous SEO work - our services for Testo Industrial Services are measurable and convincing. Just as the globally active service provider for measurement solutions and expert for absolute precision expects from us.
About this Customer
Testo Industrial Services GmbH is one of the leading service providers in the field of quality assurance. The company calibrates, qualifies and validates with more than 1,000 employees throughout Europe.
- Launch, monitoring and ongoing optimisation of the corporate website
- Development of SEO strategy and implementation
- Conversion optimisation and lead generation
- Support in the development of the content strategy
- Technical implementation based on TYPO3
At www.testotis.de, Testo Industrial Services addresses customers from a wide range of industries with heterogeneous regulatory requirements. Structuring the extensive and sometimes very technical content in an accessible way was one of the core tasks in the development of the new site.
The starting points for the development of the new structure were a content audit of the existing site and an analysis of the relevant target groups.
Personae were defined and the corresponding customer journeys were analysed. In this way, content gaps and potentials in search engines were revealed and the basis for a user-oriented information architecture was created.
In the newly created Knowledge Centre, content gaps were closed and appropriate markup and link concepts created reach in search engines and added value for users.
New editorial formats and lead barriers led to a significant increase in leads immediately after the launch.
The seminar and webinar sector, which is becoming increasingly important, strengthens loyalty and opens up cross-selling potential.
Click here for Testo Industrial Services: www.testotis.de