Goal: Reduce CO2. Task: Maximise reach. For the smart enthusiasts of ENIT, we develop smart measures to generate leads: Knowledge centres, SEO landing pages, gated content, webinars - and an interactive CO2 calculator. Effect: Excellent!
About this Customer
A powerful idea emerged from scientific research at the Fraunhofer Institute for Solar Energy Systems (ISE): develop a new type of energy monitoring and control system tailored to the needs of medium-sized companies.
The three founders Pascal Benoit, Simon Fey and Hendrik Klosterkemper brought this concept to market maturity and founded ENIT Energy IT Systems GmbH in 2014 - with the know-how of Fraunhofer ISE.
Key Facts
- Lead generation in the B2B sector
- Conversion optimisation in a pointed market segment
- Interactive price calculator for individual offers
- Gated content module for white papers and webinars
- Technology: TYPO3
The new website of the young start-up primarily serves to generate qualified leads. In order to sustainably build up reach for the website, an information architecture was developed that takes both user guidance and specific SEO requirements into account. In addition to search engines, various social media accounts and a newsletter serve as sales channels.
Concrete product information is linked with suitable editorial offers, for example a seminar on energy management or a white paper on avoiding peak loads.
Case studies and interviews with customers show ENIT's technology in action. At the level of the individual article, it can be defined here in the TYPO3 backend whether the content is freely accessible or requires pre-registration.
The ENIT price calculator serves to inform potential new customers. An interactive wizard leads to an initial price indication in just a few steps. At the same time, the price calculator serves to qualify corresponding enquiries. In this way, ENIT can already respond very specifically to the wishes of the future customer in the early sales phase.